News Archive

Janome Announces Partnership with Heart Truth Campaign

19 September, 2007

MAHWAH, N.J., September, 2007 – Janome America, Inc., has joined forces with The Heart Truth, a national awareness campaign for women about heart disease, sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health.  
 
As a first year partner with The Heart Truth campaign, Janome has designed a limited edition sewing machine (HT2008). Accented in red, The Heart Truth model is loaded with advanced computerized features enhancing ease of operation for beginners and sewing experts alike.
 
As part of its commitment to help educate women about heart disease, Janome includes a brochure about The Heart Truth and the risk factors of heart disease with every machine. A Red Dress Pin, the national symbol for women and heart disease awareness, is also included to remind women of their need to protect their heart health, and inspire them to take action.
 
“We’re so proud to help The Heart Truth campaign educate women about this debilitating disease that affects millions each year,” said Jiro Hagiwara, president and CEO of Janome America, Inc. “Through our sewing products, we can help reach thousands with information and encourage women to make their health a priority at any age.”
 
According to NHLBI, The Heart Truth is that heart disease is the number one killer of American women. In fact, one in four women dies of heart disease. Heart disease can also lead to disability and a significantly decreased quality of life.
 
Unfortunately, most women don’t know “The Heart Truth”. Although significant progress has been made to increase awareness among women, most fail to make the connection between risk factors and their personal risk of developing heart disease. 
 
Janome America, Inc. shares a common thread and goal. Its partnership with The Heart Truth campaign is vital to getting the word out to women across the country about heart disease. 
 
Janome America is the largest subsidiary of Janome Sewing Machine Company of Japan, which produces nearly two million sewing machines annually as well as a line of related sewing products and embroidery software. Janome is a category leader in innovation and Janome sewing machines are recognized throughout the industry for their ease-of-use and unsurpassed stitch quality. For more information, please visit: www.janome.com

For more information about The Heart Truth campaign, visit www.hearttruth.gov.

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