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Best-Selling Jem Goes Platinum: Big Machine Features, Still Just 12 Lbs.

1 May, 2005

MAHWAH, N.J. ñ The Janome Sewing Machine Company's best-selling compact model has been updated with features that make it even more irresistible (and practical) as a companion machine for classes and traveling or as a hardworking main machine for any level of sewist. The popular Jem machines have always offered excellent stitch quality in a 3/4 size. To that reliable functionality the new Jem Platinum series adds features that take it far beyond a traditional portable: a built-in needle threader, a Start/Stop button for sewing without the foot pedal, and an Automatic Buttonhole foot, to name just a few. Both models in the series are now computerized with digital displays. The Jem Platinum 760 has sixty built-in stitches and the value-priced Jem Platinum 720 has twenty.

When it was first introduced by Janome in 1999, the original Jem quickly became a favorite among quilters and others who found the stitch quality of the machine was so good, they could leave their big machines at home in favor of this powerful portable.

Leona Powers, founder of the Village Quilt Guild in Mt. Sterling, Ohio, recalled how her group reacted when she first brought her Jem to a meeting. "Everyone wanted to know about my little machine," she says. Eventually, most of the group bought the machine. "I'm very pleased with my Jem," said Powers. "It's light. It does a fantastic job. What else could you ask for?"

Upgraded features were added with the Jem Gold and the Jem Gold 2, and now, with the new Jem Platinum, Janome has kept everything quilters and sewers loved about the best-selling originals and added even more. The Jem Platinum machines have a needle Up/Down button to automatically stop the needle in either position, perfect for pivoting. The Lock Stitch function automatically locks off a stitch at the end with a neat knot. The Concealed Tension Dial is positioned for quick fingertip adjustment and easier threading. Stitch length and width can both be adjusted; for example, the Zigzag stitch can be up to 5mm wide and 4mm long. The Start/Stop button, a feature usually found only on high-end machines, allows the operator to sew without using a foot control. This is a favorite among quilters and home dec sewists who find long seams fatiguing on their pedal foot.

Jem models are ideal for a wide range of everyday tasks because of the simple stitch selection and reliable operation. Lyle Jones, a Janome dealer in Macomb, Illinois, (now retired) set the record by selling more than a hundred Jem Gold machines in less than a year.. According to Jones, all the Jems have been so easy to use, he's never had a customer come back with a question.

The Jem Platinum 760 and 720 models are even easier to use than their predecessors with a built-in needle threader, a bright digital LED display showing stitch selection plus length and width adjustments, and an Automatic Buttonhole foot that measures your button for perfect results.

2005 is the 145th anniversary of Janome America, the largest subsidiary of Janome Sewing Machine Company of Tokyo, which produces more than one million sewing machines annually as well as a line of related sewing products and embroidery software. It is a category leader in innovation, and Janome sewing machines are recognized throughout the industry for their ease-of-use and unsurpassed stitch quality.



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